Two more logos for The Sorting Room
All three of the logos I’ve designed for The Sorting Room cooperative reference the building’s history: a post office mail sorting room, built in the early 1900s.
The first logo stamp motif is the most direct reference.
This next one I call The Travel Label, because I used the old-fashioned travel labels that use to go on steamer trunks as my inspiration.
Logo #2: The Travel Label
The main font is from the Edwardian (1900-1910) time period, and the layout and rough edges are antique feeling.
Brand words and creating a mood with a logo
While I tried to convey all the words I had from a master list of brand “moods”, I focused on a few ones in particular such as:
- journey (the idea that we as artists and members are on a journey, evolving)
- welcoming (the swirly “g” is friendly, almost childlike)
- traditional/modern (the “cooperative” font is very modern to contrast)
The logo on bags, tags and more
Of the three, this logo is the simplest. Thinking about how to apply the logo to items like cotton bags (which we’ll be using instead of plastic bags), gift tags — even business cards and leaflets will be part of the decision as to which logo is chosen.
Logo #3: The Plants logo
The Plants logo is the most modern, though the rectangle layout is still rooted in the traditional. The main, stamp-like font is the only reference to the post office feel.
Mood and key brand words
The mood and brand words I emphasised here were:
- organic (plants as lively and growing)
- diversity (many different species to reflect the many nationalities in our coop)
- celebration
Got a favourite logo?
Like one more than the other? Let me know. Again, colour has a huge effect on people’s preferences, so that will influence what people like, but in black and white, does one stand out for you more than others?
We meet Thursday with all the members, so we’ll see what everyone thinks then.
