Your business image and your website
January 8, 2008
What your website looks like affects how seriously people take your business.
Elegant, professional website = Successful, prosperous business.
As I said before, even though I was interested in this marketing seminar, I dismissed it because the website looks awkward and unprofessional.
How can a marketer who doesn’t know how to market herself well online help me be successful?
Graphic design tutorials for more effective marketing
If you’re someone who doesn’t think they have the money to hire a good web designer, you might be interested in the graphic design tutorial I’ve just finished on Making Your Website Look Professional: 4 Rules of Graphic Design.
The rules work great for print marketing materials too.
Even if your site is done by a designer, they don’t always know these rules either. I learned them from a lot of books and attending classes, then practicing constantly.
And I’m still learning how to use contrast, repetition, alignment and proximity to make my designs more elegant and easy to understand. So keep at it.
If you start using these guidelines, you’ll be amazed at how much better your marketing materials — and therefore your business — look.
As always, let me know what you think and if you have questions.
