Do Good Design

I hear from people all the time who’ve gone the Do-It-Yourself route because they “don’t have the money,” only to lose thousands of dollars and pounds in missed sales because their website is crap.

You can waste months trying to learn everything you need to know to make your website work, only to find you’re still not selling.

Unless you’re a generic, soulless business, don’t DIY

After hearing the story so many times, I thought I’d write down why I think DIY websites for your dream business — the one you started to … Continue reading »

What pages on your website are most popular? What countries do your visitors come from?

You can find out all of this and more with website traffic tracking software, also known as “analytics”.

The software I use and recommend is Google Analytics, which is free and pretty easy to use.

By knowing more about what is happening on your website, you’ll find out how valuable it is and what you can do to make it work a … Continue reading »

You’ve got a website that you’ve had for a while, but it’s just not giving you the results you were hoping for.

Maybe it started well at first, but has petered out in the last several months. Or worse, maybe it never did what you wanted it to do in the first place.

Here are 4 sure signs it’s time to salvage what you can of the old site and get on to the new:

1. You think

… Continue reading »

Just like a car, a website needs regular maintenance to perform at its peak.

Ignore it for too long and your content will grow stale, the design will go out of style, and your visitors will drift away to a website that looks like someone’s actually there.

“But I’ve got a business to run,” you say. You haven’t got time to be constantly working on your website.

But remember, your website is often your biggest source of new … Continue reading »