Top 3 tips for a successful website redesign
Posted by rachel | Filed under How to Plan a Website
Planning to redesign your website? Start here.
Before you rush out and drop a bunch of money, there are 3 steps you can take that will save you a lot of time and money.
Step 1: Define what isn’t working.
Step 2: Make a plan.
Step 3: Shop around.
If you’re like most people, you need to redesign your website [...]
Tags: strategy, website redesign
How to write a good website home page
Posted by rachel | Filed under How to Write for the Web
Do you struggle to know what to put on your home page? How do you get visitors to stay on your website, explore it further?
For writing a home page that gets visitors to explore, then buy from your business, you need to know what to say — and what not to say.
People don’t read most [...]
Colour psychology, web design and your brand
Posted by rachel | Filed under Colour Psychology, How to Design
Colour psychology looks at how colour affects us emotionally and even physically.
As a certified colour consultant, I’ve studied how to use colour in web design to communicate a business brand and help increase sales and improve marketing.
In this article, I’ll talk about why colour is so powerful and how to use colour in your marketing [...]
Tags: branding, Colour Psychology, marketing, web design
Graphic design tutorial: The Contrast Rule
Posted by rachel | Filed under How to Design
In this tutorial, we’ll learn how to use the first rule of good graphic design: contrast.
Four rules of graphic design for a professional-looking website
Contrast
Repetition
Alignment
Proximity
Follow them, and turn a basic-looking website into one that does your business proud.
Look at your website: how many of them does your site follow?
[Note: For more about all 4 rules, check [...]