Logos: The Sorting Room
The Sorting Room is an artists’ cooperative starting up in my village, Stromness. As a director on the board, I’m pretty keen to see our little community enterprise succeed.
I firmly believe that a good brand is part of any business’s success, so I wanted to make sure our wonderfully diverse and unique cooperative had a brand that gave a snapshot of that personality.
After meeting with the other directors for a brainstorming session, I created 3 different logos that tried to express the overall feeling and personality we want for The Sorting Room.
But it wasn’t until I made a fourth logo, inspired by the circus and The Wild West, that it felt right.
Logos and the business’s personality
This logo is expressing a brand whose personality is:
- lively
- a bit quirky
- welcoming
- creative
Colour psychology
Red is passionate, bold and full of life. It says that The Sorting Room is a business that isn’t afraid to stand out.
Aqua blue is refreshing and clean. It gives what’s otherwise an old-fashioned design a modern tang.
Two versions
Since we’ll be using these logos on everything from product tags to bags to t-shirts, a 1-colour version was needed. As we plan to print many of our own things on our fantastic old printing machine, the fewer colours, the easier and cheaper.
The Sorting Room, located behind the post office on the main street of Stromness, opens at the end of May during the Orkney Folk Festival. Anyone that’s on the island then, come stop by!
