Do Good Design

Colour psychology looks at how colour affects us emotionally and even physically.

As a certified colour consultant, I’ve studied how to use colour in web design to communicate a business brand and help increase sales and improve marketing.

In this article, I’ll talk about why colour is so powerful and how to use colour in your marketing materials. [If you’d like to learn more about a specific colour’s meaning, be sure to check out the … Continue reading »

[Note: This is the first article in the “Colour Psychology in Web Design” series. In each article, we’ll be looking at a specific colour and how to use it in web design.]

Red is a sexy, active colour (see The Hidden Meaning of Red), but can look cheap or harsh if you use the wrong shade.

By adding a bit of blue and grey to red and you get burgundy.

Burgundy is a luscious shade of the … Continue reading »

Red is the stimulating colour of fire and passion, and is connected to two of our most powerful drives: food and sex.

Blood, raw meat, apples, ripe berries are all red, and so its associations with craving and desire are deep within our consciousness.

High-status colour of red

Red is also about power, with its use in status and clothing ranging from the hats of Catholic cardinals to the shoes of Louis XIV and the execution dress of Mary Queen of Scots.

For the … Continue reading »