Do Good Design

With all the posturing, it’s tough to tell which candidate for the US presidency is going to “bring about change”, so I thought we’d use colour psychology to cut through the crap and see what the candidates are really saying through their website design.

I got the idea from the Boston Globe’s article, which asked some typographers to assess the logos of US presidential candidates.

Today let’s make a similar assessment: what messages do … Continue reading »

I’ve just posted an article with an overview on colour psychology and how to use it to help your website stand out from the crowd.

Here at Do Good, we use quite a bit of colour psychology in our designs, and I thought I’d share some tips with you. But first, a bit about how I got into colour psychology and why I think it’s such a useful marketing tool.

[The link to the article is at the end of this post, or if you’re impatient: “… Continue reading »

Colour psychology looks at how colour affects us emotionally and even physically.

As a certified colour consultant, I’ve studied how to use colour in web design to communicate a business brand and help increase sales and improve marketing.

In this article, I’ll talk about why colour is so powerful and how to use colour in your marketing materials. [If you’d like to learn more about a specific colour’s meaning, be sure to check out the … Continue reading »

[Note: This is the 2nd article in the "The Meanings of Colour" series. Last time we looked at The Colour Symbolism of Red.]

Psychology of the colour orange: friendly, outgoing and warm

Orange combines the vitality and sensuality of red with the optimism of yellow.

While red is demanding and attention-seeking, orange is seen as a positive colour that raises tolerance and strengthens will.

On the physical side, orange is associated with strength and endurance, making it a good colour for athletes.

Orange is:

• a

… Continue reading »

[Note: This is the first article in the “Colour Psychology in Web Design” series. In each article, we’ll be looking at a specific colour and how to use it in web design.]

Red is a sexy, active colour (see The Hidden Meaning of Red), but can look cheap or harsh if you use the wrong shade.

By adding a bit of blue and grey to red and you get burgundy.

Burgundy is a luscious shade of the … Continue reading »

Red is the stimulating colour of fire and passion, and is connected to two of our most powerful drives: food and sex.

Blood, raw meat, apples, ripe berries are all red, and so its associations with craving and desire are deep within our consciousness.

High-status colour of red

Red is also about power, with its use in status and clothing ranging from the hats of Catholic cardinals to the shoes of Louis XIV and the execution dress of Mary Queen of Scots.

For the … Continue reading »