Do Good Design

Now for Building Block #2 of a Successful Website: Designing your website.

This is where you get to see what your website is going to look like. It’s usually everyone’s favourite part next to Launch Day, when your website goes live to the world.

What happens in Design

• We create a Custom Colour Palette to communicate your business’s unique selling points through colour psychology
• We put together a mood board to show you the general direction of the site and make sure you love it
• We design a home page mockup and test it with people to see what works and what needs to be changed

Custom Colour Palette

Show people what you’re about instantly so they know they’re in the right place.

Colours send clear messages: red and pink? Romance. White? Clinical and clean.

By using colour psychology, we help your visitors understand what you’re about.

You’ll get an explanation of each colour’s cultural and psychological meanings, plus a palette you can use in all your materials.

Mood Board

A mood board gives you a feel for what your site will look like. Interior designers use it before they buy the furniture and paint the walls to make sure their client is happy.

We’ve borrowed the idea and use it for websites. This way, we check early on whether we’ve got the right design for your business and can easily make changes till we get it right.

You’ll see the fonts, key ideas and overall impression of the website.

Home page mockup

The mockup is like a preview snapshot of your website.

It shows you what your website home page will look like before we’ve actually built it.

We often test the site at this point by getting a few people to sit down and try a few simple tasks (contact the site owner, find the price of something) to make sure the design works well.

This “user testing” helps us improve the website early on.

How Step 2 will grow your business

Communicate your business effectively
With the right colours and design, you’ll connect to your target audience. They’ll know instantly when they come to your website that they’re in the right place.

Save yourself money
By creating mockups and testing BEFORE we’ve actually built anything in HTML or code, we prevent a lot of problems from cropping up later on — when it’s much more costly to fix.

Most web designers jump right into building a website, and few bother to actually test out a design on real people to make sure it works well. These methods are used on multi-million dollar websites, but we bring them to you because they work.

On to Building Block #3: Writing your website

or back to 4 Building Blocks of a Successful Website, including Block #1: Planning