Building Block #3: Writing the content
What you say really matters
Writing is just as important to a website’s success as its graphic design. Without content, a website’s just some pretty colours.
Most web designers give you a website design and leave you to do all the writing. Or you can hire copywriters or consultants to do it for you.
We give you tips on web writing and editing your text for your audience online.
Help, too many words!
Editing your words for the web makes it easier for your customers to understand you.
Huge paragraphs of text are usually pretty difficult to read.
Reading online is very different from reading in print — attention spans are much shorter, and people’s eyes tire faster.
We’ll work with your text to get it ship shape online.
Getting your key pages perfect
We’ll edit and optimise the most important pages on your website to make sure you’re getting the best results from search engines.
It’s called “search engine optimization” or SEO, and it’s very trendy these days.
The reality is search engine optimization isn’t magic, and it’s not expensive.
There are a lot of snake oil salesmen out there who promise great rankings with zero effort (just a lot of your cash).
We prefer to use simple techniques like making sure your page titles are sound and follow through on your pages, and that you’ve used some good search terms in your text.
How Writing grows your business
Making it easy for people to get the information they want from you. Do that and you build customer loyalty.
Shows you know what you’re talking about. Professional, well-written and with your own flair.
Builds traffic to your website. With some basic optimisation, your search engine rankings will improve and so will your traffic.
And the coup de grace, Building Block #4: Building and Managing Your Website
